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IT´S A MATCH! – SO FINDEN SIE DIE/DEN RICHTIGE(N)!

von Christoph Edenhauser & Markus Feistritzer

Nicht nur auf Singlebörsen wird verzweifelt nach Mr./Mrs. Right gesucht – auch auf Jobplattformen ist die Jagd nach dem „perfect match“ eröffnet! Was es mit Active Sourcing, Social Recruiting, Employer Branding usw. auf sich hat, wie Unternehmen und Jobanwärter mit den neuen Technologien umgehen – das und viele weitere Informationen finden Sie im heutigen Artikel.

DIE AKTUELLEN TRENDS BEI DER PERSONALGEWINNUNG

Unternehmen, die bei der Personalsuche neuen Technologien gegenüber aufgeschlossen sind und auf das rasante Tempo im "War for Talents" eingehen, scheinen besser für die Zukunft gerüstet. Mittlerweile wird jede zehnte Stelle über das Konzept „Active Sourcing“ besetzt - dabei kontaktieren Unternehmen aktiv potenzielle Kandidaten. Der Rest wird über klassische Recruiting-Kanäle (z. B. Stellenanzeigen auf entsprechenden Seiten) abgewickelt. „In den IT-Unternehmen, die hier traditionell weiter sind, wird bereits jede fünfte Stelle über Active Sourcing besetzt. Ein wesentliches Element im Recruiting und im Active Sourcing ist inzwischen Social Media“, heißt es in einer Studie.

RECRUITING IM ZEITALTER DER DIGITALISIERUNG

Geeignete Mitarbeiter zu rekrutieren, wird anscheinend immer schwieriger. „Wer suchet, der findet“ scheint nicht mehr zeitgemäß – mehr als 50% der Jobsuchenden ziehen es vor, von einer Firma kontaktiert zu werden, anstelle selbst eine Initiativbewerbung zu senden. Kandidaten werden also lieber gefunden, anstatt suchen zu müssen. Um dies zu ermöglichen, wird auf Jobplattformen ein entsprechendes Profil angelegt. Mit Hilfe von künstlicher Intelligenz und Algorithmen werden dem Personaler folglich auf den Jobbörsen geeignete Bewerber vorgeschlagen. Weitere Informationen und die Kontaktdaten des Bewerbers erhält die Personalabteilung gegen Bezahlung (Thaler 2018:o.S.).

WAS MACHEN „TOP-PERFORMER“ BESSER?

Moderne Unternehmen, die ihre Zielgruppen besser definiert haben, sind mit einer expliziten Social-media-Strategie im Active Sourcing wesentlich erfolgreicher. In Bezug auf die Digitalisierung sehen sowohl Unternehmen als auch Kandidaten Vorteile: Lt. der Monster-Studie „Recruiting Trends 2018“, bei der jeweils 1.000 Top-Unternehmen befragt wurden, nutzen bereits 45,4 % Job Recommender Systeme, bei denen den geeigneten Personen aufgrund ihres Profils passende Stellen vorgeschlagen werden.

Lt. Befragung der Top-Unternehmen, sind 90 Prozent davon überzeugt, dass Mobile Recruiting zusehends an Bedeutung gewinnt. Obwohl die technisch aufwändigen Standards hohe Kosten verursachen, werden mittlerweile 55,2% der Unternehmensinformationen und 57,6% der Stellenanzeigen mobil optimiert zur Verfügung gestellt. Die Top-Performer bieten den Kandidaten Apps zur Anzeigensuche, zur Prüfung des Bewerbungsstatus oder andere mobile Services (z. B. Stellenmarketing per Push-Nachricht etc.). Die detaillierten Studienergebnisse finden Sie unter diesem Link.

LOVE ME TINDER: AUF BRAUTSCHAU ODER PERSONALSUCHE? BEIDES IST MÖGLICH!

Die Lufthansa-Tochter Eurowings hebt ab und wagt sich auf neues Terrain: Mit Hilfe der Datingplattform „Tinder“ werden neuerdings MitarbeiterInnen geworben. „Man habe sich bewusst dazu entschieden, einen "unkonventionelleren Weg" zu gehen“, sagt Eurowings-Geschäftsführer Michael Knitter. Und so easy funktioniert´s: Durch das Antippen der „Brand Profile Cards“ bekommt der Nutzer detaillierte Informationen zu der ausgeschriebenen Stelle. Bei Interesse, wird „gewischt“ und der Kandidat erhält eine Sofortnachricht, die z. B. so aussehen kann: "Wir suchen nach neuen Flugbegleiterinnen. Egal ob Voll- oder Teilzeit: Wir sind für beide Beziehungen offen" (Thaler 2018:o.S.).

FÜR JEDEN TOPF GIBT ES EINEN PASSENDEN DECKEL

Diese Redensart hat scheinbar noch immer Gültigkeit. Zeitgemäßer ausgedrückt, wird dies nun allerdings (für Privatpersonen UND Firmen!) als „matching“ bezeichnet. Dass Sie – beruflich und privat – Ihren passenden Deckel bzw. Ihren „perfect match“ gefunden haben bzw. finden, das wünschen herzlichst

 

Markus Feistritzer & Christoph Edenhauser

 

 

VERZEICHNIS UND WEITERFÜHRENDE INFORMATIONEN:

Die detaillierte Studie „Recruiting Trends 2018“ finden Sie hier.

Thaler, Selina: Wenn Algorithmen Bewerber und Stelle matchen, 2018, in: derStandard Online

Personalsuche auf Tinder - hier gibt’s den entsprechenden Link.

 

von Christoph Edenhauser & Markus Feistritzer | Kategorien: VOON-Management GmbH

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